Pre Fall 2024

This season, we explore a dynamic interplay of contrasts, blending ultra-fem romantic motifs with bold biker influences. While celebrating delicate signatures like hearts and flowers, we also venture into a subversive realm, infusing our designs with hardcore elements like biker hats, leather chaps, perfectos, and vintage denim washes. Eveningwear exudes sophistication with strong tuxedo tailoring imbued with an 80s French flair, complemented by intricate heart-motif crystal embroidery. The lookbook, captured in Paris by photographer Theo Sion, styled by Katie Burnett, and art directed by Thomas Lenthal, explores characters that embody AREA’s transformative glamour.