Spring Summer 2024

Introducing Spring Summer 2024, where eyes not only captivate but also symbolize viewership, unveiling new perspectives shaped by the crucial role of our audience. A play between viewing and being viewed, this collection explores the dynamics of essentials and the extraordinary, reconstructing the interconnection between fashion and its observers. Inspired by 1920s cartoon eyes, surreal reflections, and vibrant pop art, our designs transform into Dalmatian spots, blooming flowers, jumbo crystal details and delicate crystal eyelets. Through these explorations, we reexamine AREA's codes of quality craftsmanship, textile development, and innovative embellishment and present a modern interpretation of dressing for both the viewer and self.